This brand identity and style guide was developed for a conceptual business, The Meadows Café, envisioned as a charming and welcoming space inspired by the serene beauty of farm-style meadows.

 

The design is anchored in simplicity, with a soft colour palette that evokes a sense of calm and warmth. Playful yet understated design elements were incorporated to create a cute, inviting atmosphere that appeals to a wide audience.

 

The overall aesthetic balances the rustic charm of a countryside meadow with a modern, approachable feel, ensuring that the café’s branding resonates with its community-focused, relaxed environment.