Terry has been building his surfboard business for years, with his craftsmanship reaching all the way to Queensland. Despite his success, he lacked a visual identity to match the quality of his work. The design brief was straightforward: the letters "SB" centered within a circle. While the simplicity of the design aligned with the brief, it was crucial to embed subtle elements that would resonate with the brand’s essence.

The sleek lettering not only forms the letters "SB" but also cleverly suggests the shape of a surfboard, symbolizing Terry’s expertise in surfboard shaping. Considering Terry’s request for a sticker design for his work van, I focused on creating a high-contrast logo with bold shapes, ensuring that the brand image would stand out from a distance, making a strong visual impact wherever it’s seen.