sage and lou is a mobile bar service built around the idea that hospitality is about more than just serving drinks, it’s about creating a space where people feel looked after. it’s warm, personal, and full of small, thoughtful details that make a moment feel special.

 

This project was a full visual direction, brand style guide and photography, focused on bringing that feeling to life. the challenge was to find a balance between elegance and ease. something that felt curated, but never forced. the branding leans into soft tones, intentional spacing, and hand-drawn elements to reflect the relaxed but refined nature of the service. the photography focused on atmosphere and texture — the glow of glassware, the calm before guests arrive, the hands that make it all happen. it was the kind of project that pulls together all the things i love — storytelling, design, imagery, and the little touches that make something feel real. a quiet kind of creative work, but one that says a lot.