Kami is a fashion concept grounded in sustainability, versatility and timeless design. It doesn’t follow trends, instead it adapts, offering multi-wear pieces that celebrate individuality through simplicity and movement.

 

The name Kami, meaning “paper” in Japanese, symbolises a blank canvas for personal expression. The logo was always meant to be flowing, subtle yet styled, with a handmade quality that mirrors the organic feel of the garments. Its shifting, fluid lettering reflects how each piece can fall, sit or fold in different ways. Like the clothes, the logo moves with intention and ease.

​

The colour palette draws from earthy, neutral tones with soft, muted highlights that allow quiet expression. A flower motif runs through the brand as a symbol of natural, ever-changing beauty, echoing the way Kami invites transformation without losing its essence.